We suggest sharing one campaign at a time to make sure the highest level of engagement.
A report from Member Insights* can help you select the topic or if you don't have access to Member Insights you can use PlanManager. For example you’ll be able to see how many members have activated their online accounts, or a more specific need, perhaps there’s a high number approaching retirement.
There's also email templates available in Member Insights you could use to create a campaign.
After you’ve decided on a campaign topic, it’s worth thinking about the best communication channel to reach your employees - are they all based in the same office or spread across the UK in various sites?
The time of year can have a huge impact on the success of a campaign. So we’d recommend avoiding school holidays or Christmas and New Year where you can.
Let your HR team know, and also if you have a scheme adviser let them know you’re planning to run a campaign. Let them know the timeframe of the campaign and the topics you're covering - so they’re prepared for any extra queries they might get.
It’s also good to decide how long you’ll give employees to take action. Perhaps setting a deadline in the content or making a diary note for example three weeks from launching the campaign.