- Article - 4 min read
The key to a richer life isn't just about saving or earning more,
it's about mindset.

The importance of financial wellbeing has never been greater.
Financial wellbeing is about helping your colleagues balance what's in their bank account, with what's on their mind. It gives people the ability to do what makes them happy now, while also being able to plan for the future.
Money:Mindshift from Aegon is here to help people lead more fulfilled and meaningful lives with the financial resources they have. It’s not just about money, it’s about mindset – for both now, and the future.
We believe that a life well-lived is better than a life well-off.
Money:Mindshift is here to provide you with the knowledge and strategies on how to incorporate financial wellbeing into your workplace – for the better.
We’re going to do that by shifting your mindset on all things money by blending trusted expertise with human insight to make financial education accessible, engaging and practical. Helping you to connect and resonate with your colleagues on a human level.


Dr. Tom is here to help
Author, podcast host and speaker, Dr. Thomas Mathar (or Dr. Tom, for short) is a behavioural scientist and financial wellbeing expert with a drive to help people live (and fund) a happy, long life.
As a financial wellbeing pro, he's here to guide you in discovering what suits you and your workplace best through insightful articles and podcast episodes.
Pick up positive new habits on the Money:Mindshift podcast, and check out Dr. Tom's new book: ‘Your Path to Prosperity: How to fund a happy and long life'.
The Money:Mindshift podcast
What if we told you that it’s mindset that matters most when it comes to finances?
In our podcast, Dr. Tom speaks to experts about how to make a mindshift when it comes to money – for the better. Learn of the importance of putting financial wellbeing at the heart of your workplace.


Financial wellbeing isn't anything new to us.
We're market-leaders in this space, thanks to being a founding partner of the Institute for Financial Wellbeing.
We've invested in research, too – meaning we have a clear snapshot of what the financial wellbeing landscape in the UK looks like. Our insights present a real opportunity for employers to learn and grow, with the future of themselves and their employees in mind.

Resources
It's time to embed financial wellbeing into your workplace.
Part of being a supportive employer is looking out for the wellbeing of your employees, and that includes financial as well as mental wellbeing.
Could a different approach to finances make your colleagues happier and healthier, rather than just wealthier? Discover our latest research, advice, and strategies on how to integrate financial wellness into your business.
Our financial wellbeing research uncovers the impact that employees' financial worries can have on themselves and the companies they work for. Check out our exec summary for more information.
Check out our Second 50 report
People are living longer and leading very different lifestyles. See how this changing landscape impacts your employees' retirement and what we can do together to support them in our Second 50 report.
You can support your employees with their financial wellbeing by letting them know about useful resources and communicating your in-house initiatives.
An effective communication strategy is key to this. Use our recommendations to start meaningful conversations with your employees.