Employer confirmation

This area of our website is designed for employers only.

If you’re a customer or financial professional, please select Homepage below and choose the relevant area of the website.  We’ll only ask you to do this once on each device you access our website on.

Continue to Employer site
Homepage

Guide Helping employees with financial guidance and advice

We want to help you talk positively and constructively about retirement savings to your employees without straying into advice. So we're here to help you work out what you can say and what you can't.

We know there’s sometimes an uncertainty to engage employees on financial topics. Not least because the lines between financial ‘advice’, which must be given by a qualified individual, and ‘guidance’ aren’t always easy to tell apart

The Financial Conduct Authority (FCA), makes the rules about financial promotions and advice. As financial advice is regulated by the FCA, you can't give employees financial advice.

Core icon - Circle tick

What you can say

  • You can give members factual information and talk positively about their workplace retirement savings scheme.
  • You can help members to sign-up online to manage their retirement savings.
  • You can tell members about contributions, including the contribution you make to their pension and the tax benefit they receive from HMRC (or the savings they can make if you use salary sacrifice). This can really show how much you invest in their pension and can make employees value it more.
  • You can give them information provided by Aegon about their pension.
  • You can point them to Aegon Assist or PensionWise for guidance. 
  • You can point them to MoneyHelper if they need help finding an adviser.
Core icon - Circle cross

What you can't say

  • You can’t give your members any advice about their retirement savings. You can’t suggest how they should invest, if they should consolidate or how they should take their pension when they retire.
  • You can’t give any advice or financial incentives to encourage members to opt-out of their pension scheme or to pay lower than the auto-enrolment minimum contributions.
  • You shouldn’t answer any question from an employee that could lead to advice, for example answering ‘What would you do…?’ ‘Should I…?’ ‘What does the company recommend I should do about…?