With over 4,000 investments available (as at November 2022), there’s a huge range to choose from – whether you’re saving for retirement through a pension, or for a rainy day through your individual savings account (ISA) or general investment account (GIA).

Or, if you want an easy-to-use investment strategy, take a look at our ready-made Risk-Managed Portfolios.

Risk-Managed Portfolios

To keep things simple, our Risk Managed Portfolios offer you ready-made diversified portfolios in a single fund. You decide what kind of investor you are, from cautious to adventurous, then choose the fund that suits you best.

And you have the added comfort of knowing that they’re backed by our Funds Promise.

Helping you choose investments

Whether you’re saving for retirement, a child’s education or your dream holiday, the investments you choose can make a big difference to how your savings may grow.


Whether you’re saving for retirement, a child’s education or a dream holiday, the funds you invest in can make a big difference to how your savings grow.


When choosing which funds to invest in, it’s important that you understand what you need the outcome to be, and find the funds that can help you achieve your goals. For example, you should think about:


What do you need from your investment?


How much do you need your funds to grow to meet your saving needs?


What’s your risk appetite?


All investments carry some degree of investment risk, and may fall as well as rise. Generally speaking, riskier funds have better long-term growth potential than less risky funds, but they’re also more likely to fall in value.


Less risky funds are less likely to fall in value, but the downside is that they tend to grow more slowly.


In all cases the value of your investments can fall as well as rise and you may get back less than you invest.


So, you’ll need to work out the balance between risk and growth potential that’s right for you. You could take some financial advice to help you with this.


Do I need to invest long term or short term to reach my goals?


If you’re investing for the long-term, say ten years or more, you may be more prepared to weather some market ups and downs in the hope of achieving greater long-term returns. But if you need to access some, or all, of your money in the near term – for example – if you’re taking an income from your retirement savings – you’re likely to be more concerned about short-term falls.


Once you know your investment needs, the next step is to find the funds that best match them. Investing in a mix of different funds will mean you aren’t relying on the success of one region or investment type alone.


Fund factsheets and Key Investor Information Documents are a great place to start to find out about each fund. They'll tell you everything from what type of fund it is, how it's managed, its past performance and how much risk it takes. You can read these on your customer dashboard by selecting the fund you're interested in.


Please remember that the value of investments can fall as well as rise and you could get back less than you invest. So, if you’re at all unsure about what to invest in or would like to talk it through, you should get some financial advice or guidance.

Responsible investing

Learn more about what Aegon is doing to support a greener and fairer future, and what that means for investors.

Want more choice?

We have over 4,000 investments on our platform and you can find out more about them in our fund research centre. Before you decide, it’s important that you read the Key Information Document (KID) or Key Investor Information Document (KIID) and the factsheet. These documents will give you more information about where the funds invest and how risky they are.

The value of any investment can fall as well as rise and isn't guaranteed. You could get back less than you invested.

Help with your investment choice

What you invest in can have a big effect on the value of your savings. If you’re at all unsure what to invest in, you may want to speak to your financial adviser. If you don't have a financial adviser, you can visit the MoneyHelper website to find the right one for you.

MoneyHelper gives free and impartial guidance to help make your money and pension choices clearer. Or, to browse the funds available for direct investment (for those who don’t have a financial adviser and aren’t part of a company pension scheme), please take a look at Retiready.

Use Retiready if you don't want advice

Retiready from Aegon