Adviser | Your trusted platform partner

Re-Brand notification

Message Title: Re-brand notification
Message unique ID: ReBrandMessaging28092024
Message content: You might notice some visual updates to our brand in our communications but we’re still the same Aegon you know. You can find out more about our changes and why we've made them.
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Supporting your business

A range of support material to help you navigate industry changes and continue to grow your business.

Solutions for your clients

Giving you and your clients access to solutions for retirement.

Investment choices

Investments designed to meet the needs of your business and your clients.

Evolving to support you and your clients

We know your needs – and your clients’ – are evolving
at pace along with the market. So we’re evolving, too. Watch our short film and find out how we're on track to achieve our ambition to become the UK's leading digital savings and retirement platform.

[00:00]: As the UK’s largest investment platform, advisers trust our market-leading technology to manage their client’s savings.

[00:08]: But we know your needs – and your clients’ – are evolving at pace along with the market. So we’re evolving, too.

[00:16]: As we all live longer, your clients will need help navigating a new ‘multi-stage’ life, so they make the most of their ‘second 50’.

[00:24]: Because life is more complex, our digital platform is now even simpler to use. A seamless experience that makes it easier than ever to manage your clients – from saving in the workplace right through to retirement.

[00:37]: One platform for life, built on next-gen technology that can grow, adapt and flex with your needs. And one place for all new developments, which will come thick and fast as our more intuitive and flexible platform continually improves.

[00:52]: Helping automate and streamline more processes. Making life easier for you – and more rewarding for your clients. That’s today, what about tomorrow? Well, you’ll see a flood of new improvements including:

[01:05]:

New family wealth products and enhanced Offshore Bond flexibility.
An upgrade so it’s even easier to transfer in.
A better core drawdown experience.
Even more product reporting features and extended Report Zone capabilities.
Enhanced data and trading links.
An easier-to-use model portfolio experience, including multiple models.

[01:27]: Working in partnership with GBST, we’re implementing new technologies too – embracing advances in AI to better protect your and your clients’ data.

[01:37]: It’s how we’re on track to achieve our ambition to become the UK’s leading digital savings and retirement platform. Working side-by-side with advisers to benefit you and your clients.

Navigating the Second 50

At Aegon, we're exploring life after 50, or what we're calling the Second 50. Take a look at our resources to discover the changing nature of later life and its many advice opportunities.

The Second 50 hub

Platform updates

We’re focused on expanding and growing our platform to deliver on our ambition to become the market-leading digital platform provider. Based on your feedback, we regularly make improvements to our platforms’ products, service and digital experience.

Take a look at our latest updates

Boost your CPD

Our CPD hub is designed to help you navigate industry and economic changes. Watch webinars covering regulatory and investment updates to the latest thinking around financial wellbeing and boost your structured CPD hours

Explore our CPD hub

Adviser insights

Your go-to place for articles, market updates, industry experts' thinking – as well as practical insights to inform your business and better support your clients.

View insights

Consumer Duty support

Keep up to date with the latest Consumer Duty news and access resources to help you understand the new rules, what they mean for you and your business and next steps.

Delivering good outcomes together

Financial wellbeing

An increased focus on financial wellbeing can make it easier for your clients to live a happy, meaningful life. Take a look at our hub for our latest research, guidance and support.

Financial wellbeing support