A long and happy life isn't just about money,
it's about mindset.

Money:Mindshift is here to offer you a fresh perspective on finances. We want to take away the uncomfortable or ‘taboo’ aspects of money, and put financial wellbeing at the forefront.
Led by Dr. Thomas Mathar (or Dr. Tom, for short) – an expert in behavioural economics and financial wellbeing – we’ve blended trusted expertise with human insight to make finances accessible, engaging and tailored to your needs.
Talking about money can make people feel uncomfortable.
We're here to change that.

Backed by Aegon, Money:Mindshift is here to provide the knowledge, resources and tips on how to make financial wellbeing a key part of your life – for the better.
We’re going to do that by shifting your mindset on all things money through engaging articles and podcast episodes – as well as important tools and resources.

The Money:Mindshift podcast
Tune into our podcast where author, financial wellbeing pro and host, Dr. Tom, chats with experts about shifting your financial perspective.
It's something you'll be grateful for today, and tomorrow (even if you're not thinking about the future just yet).
Tune in now on Spotify and Apple, and check out Dr. Tom's new book: ‘Your Path to Prosperity: How to fund a happy and long life'.



We want people to lead more fulfilled and meaningful lives.
To feel empowered when it comes to finances – not overwhelmed.
As a founding partner of the Institute for Financial Wellbeing, we continue to play a leading role in shaping how the industry understands and supports financial health. But we know more needs to be done in meeting a growing demand for emotional, real-world financial support.
By tackling money taboos head on, we’re supporting more open, empowered conversations around finances and long-term planning.