Welcome to our Advice Makes Sense hub

In these uncertain times the need for financial advice is greater than ever - we're here to champion the value of your advice.

We've created this hub to help you navigate the latest industry changes, developments and issues. You’ll find our latest articles and research, as well as links to our other technical hubs to further develop your knowledge and support your conversations with clients.


We'll update this page regularly with new supporting articles and support material - keep a look out for our new customer-facing hub, designed to demystify financial advice and encourage people to seek financial advice.

Retirement advice in the UK

With the need for retirement advice not looking likely to slow down any time soon, we're delighted to sponsor Next Wealth's new report, which draws on the findings of adviser research. In the report, you'll find in-depth insight into propositions, investment approaches and challenges that advisers are facing when advising retirees.

Read the full report (PDF) about retirement advice in the uk

An introduction to the benefits of financial advice

While money is a big part of our everyday lives, talking to an adviser about financial goals isn’t necessarily something everyone considers.

To find out firsthand what the barriers to taking financial advice are, we asked a wide range of customers, some who already have an adviser and others who don’t, what they thought about financial advice.

Our Why seek financial advice report reflects and builds on the findings from our research to help demonstrate how people can benefit from taking financial advice. We hope you can use the findings to dispel any preconceptions about advice and encourage potential clients to seek your expertise.

Read the report