- Over half of UK couples living together fully combine their finances (55%).
- However, 15% of them say that they find conversations about money with their partner ‘challenging and stressful’.
- A further 15% admit to having different financial priorities to their partner. The majority say this doesn’t affect their relationship (60%), but over a third say it causes problems (38%).
- Research supports the latest episode of Aegon’s brand new Money:Mindshift podcast, discussing the psychological and emotional side of managing your finances as a couple.
To support the release of the latest episode of the new Money:Mindshift podcast, guest starring Emma Boardwell, Founder of Emotional Finance, Aegon shares some insights into how couples across the country manage their shared money and financial wellbeing.
The new research found that over half of UK couples living together choose to fully combine their finances, making use of joint bank accounts and actively discussing savings goals (55%).
However, 15% of people living with their partner say that they find conversations about money with their other-half ‘challenging and stressful’.
Much of this challenge appears to arise from differences in priorities, with 15% of people saying their partner’s values are contrary to their own. Of these people, the majority say these differences don’t affect their relationship (60%), but over a third admit that it causes issues between them (38%).
Dr. Tom Mathar, a behavioural finance expert and Head of Money:Mindshift, believes the findings showcase a need to develop a more human-centric approach to our finances:
“Finding the right balance between your independent and joint financial priorities is a tricky task at the best of times, let alone during periods of economic challenge like many are experiencing today.
“However, what we’re trying to do with Money:Mindshift is promote the idea that difficulties, and the negative emotions they can inspire, are not failures – they’re insights into your relationship with your money and how you can improve it, both individually and together.
“When it comes to talking about your money, it’s important to realise that each of us is more than just an investor or saver, with our personal finances closely linked to our instincts, emotions, vulnerabilities and values. As a result, you should try to discuss these feelings and topics just as much as you consider where you put your money and how much you have.
“By being open and exploring the more personal drivers behind financial decisions or instincts, you may begin to make decisions that are more empathetic to each other’s goals and desires, inspiring a more positive relationship in more ways than one.”
Emma Boardwell, Founder of Emotional Finance, adds:
“Couples often approach money differently, and that can be a real source of tension. Arguments about money are often proxies for deeper issues like trust, control, security or power, which is why conversations can quickly get messy.
“That’s why I support financial professionals, as well as couples themselves – to help bring curiosity and understanding into these conversations. When advisers have the skills to facilitate conversations that include emotions as well as numbers, they can work with clients to explore their differences rather than ignore them. Financial decisions made from this piece of shared understanding are stronger, more flexible, and open up space for compromise and creative solutions to grow.”
Case studies are available for use in content covering this story – please get in touch if you’re interested and we can arrange a chat with them for you.
Case studies are available for use in content covering this story – please get in touch if you are interested and we can arrange a chat with them for you.
Methodology
The research presented in this release was conducted by Opinium on behalf of Aegon UK, in a nationally representative online survey of 2,000 UK adults between 16-20 May 2025.
Money:Mindshift
As a founding partner of the Institute for Financial Wellbeing, Aegon plays a leading role in shaping how the industry understands and supports financial health.
Now, with Money:Mindshift, we explore how more can be done to meet a growing demand for emotionally intelligent, real-world financial support.
🎧 Listen to the Money:Mindshift podcast:
🌐 Explore the Money:Mindshift digital hubs:
About Aegon
In the UK, Aegon offers pension and investment solutions to over 3.5 million customers, supported by over 3,000 employees. Figures are correct as of 31/12/2024. Learn more at aegon.co.uk/about-us
Aegon UK is part of the wider Aegon Group, an international financial services holding company. Aegon’s ambition is to build leading businesses that offer their customers investment, protection and retirement solutions. Aegon’s portfolio of businesses includes fully-owned businesses in the United States and United Kingdom, and a global asset manager. Aegon also creates value by combining its international expertise with strong local partners via insurance joint ventures in Spain & Portugal, China and Brazil, and via asset management partnerships in France and China. In addition, Aegon owns a Bermuda-based life insurer and generates value via a strategic shareholding in a market-leading Dutch insurance and pensions company.
Aegon’s purpose of helping people live their best lives runs through all its activities. As a leading global investor and employer, Aegon seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion & diversity. Aegon is headquartered in The Hague, the Netherlands, and listed on Euronext Amsterdam and the New York Stock Exchange. More information can be found at aegon.com/about
The information in this press release is intended solely for journalists and shouldn’t be relied upon by any other persons to make financial decisions.