Protect your investments

Similar to pension scams, other types of investment scams are unfortunately becoming  increasingly common.

As an investor in a Stocks and Shares ISA and/or General Investment Account you should be wary of scammers cold-calling offering to buy or sell shares or bonds which in general are likely to turn out to be worthless, overpriced or even non-existent. Unlike pension cold calling, these calls aren't illegal. As well as this, you should also be suspicious of any unsolicited advice, offers to buy shares at a discount or offers of free reports.

Increasingly tactics are becoming more advanced, with very persistent and extremely persuasive scammers using high pressure tactics such as limited time offers or offers available only for a 'select' few investors.  If the offer looks too good to be true, it probably is.

Another common tactic to be aware of is the use of a fake or cloned websites, emails and advertising. In these examples, the same company/product branding is used to make it look and feel genuine, however, the information provided to you will contain links to fraudulent websites which are used to steal your personal information and security details. Fake sites, emails and advertising may also be used to encourage you to invest in products appearing to be from a genuine firm, often in the guise of bonds. Again, the look and feel of the fake communications are designed to persuade you that you're dealing with the legitimate firm. If you're unsure about the product or introducer, you should always independently check the information before making an investment. You can use the contact details on the FCA Register for product providers and introducers associated with investments in the UK. If the investment or introducer is based overseas, we recommend you check using the relevant regulatory body based in that country.

What to do if you think you’ve been scammed? 

If you think you’ve been a victim of a scam, you can:

There are also a number of support agencies you can reach out to

Victim Support logo

Victim Support

Victim Support is an independent charity dedicated to supporting victims of crime and traumatic incidents.

Samaritans logo


When life is difficult, Samaritans are here – day or night, 365 days a year. You can call them for free on 116 123 or email them at

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Citizens Advice

Citizens Advice is a national organisation offering free, confidential, impartial advice, to support victims of scams, particularly those who are struggling financially.

If you do find that you're a victim of a scam you should be extremely cautious of any future contact from someone purporting to be able to reclaim funds lost to a scam, as it's highly unlikely that an unfamiliar person will legitimately contact you for this reason. 

You should question how they've found your contact details and should check they're genuine by verifying their contact details from an independent and reliable source. You can find out more in this article from action fraud.

Find out more

Financial Conduct Authority (FCA) logo

Financial Conduct Authority

The Financial Conduct Authority provides information to help you avoid investment and pensions scams. 


Offering independent advice Which? have been championing consumer rights since 1957.

Keeping you safe

Understand more about how to protect your retirement savings as well as some handy online security tips.