Mylo, Aegon’s award winning digital business, has unveiled its immersive campaign, ‘Postcards from tomorrow’, designed to help people picture the life they want in retirement – and take the steps to make it a reality.
The interactive experience, created in partnership with innovative technology company, Waracle, invites users to create a personalised digital postcard showcasing where their retirement could be taking their future selves in retirement – ranging from the highlands of Scotland to the cultural delights of Japan. Each postcard links back to Mylo’s smart tools, nudges and guidance, making pension planning feel more tangible and engaging.
‘Postcards from tomorrow’ launched with workplace members on 30 December 2025, offering a fresh way to approach the new year with positive visualisation and a sense of empowerment about their financial future. The campaign achieved a strong 43% email open rate during the Christmas holidays.
Nick Roy, Commercial Director of Workplace at Aegon, said:
'Our research shows that visualising future goals can transform how people engage with their finances.
'Mylo is a trusted guide that speaks in plain language, reaching users at the moments that matter, like changing jobs or turning 50. With ‘Postcards from tomorrow’, we’re helping people connect emotionally and visualise their future selves, to help take meaningful action today.
'Aegon UK is already a leading workplace pension platform, with over three and a half million customers, now, with the ongoing investment in the business, and the development of Mylo, our commitment to financial wellbeing and digital innovation is helping making pension engagement more accessible for all.'
You can give 'Postcards from tomorrow' a go yourself here: aegon-postcards.waracle.com
About Aegon
In the UK, Aegon offers pension and investment solutions to over 3.5 million customers, supported by over 3,000 employees. Figures are correct as of 31/12/2024. Learn more at aegon.co.uk/about-us
Aegon UK is part of the wider Aegon Group, an international financial services holding company. Aegon’s ambition is to build leading businesses that offer their customers investment, protection and retirement solutions. Aegon’s portfolio of businesses includes fully-owned businesses in the United States and United Kingdom, and a global asset manager. Aegon also creates value by combining its international expertise with strong local partners via insurance joint ventures in Spain & Portugal, China and Brazil, and via asset management partnerships in France and China. In addition, Aegon owns a Bermuda-based life insurer and generates value via a strategic shareholding in a market-leading Dutch insurance and pensions company.
Aegon’s purpose of helping people live their best lives runs through all its activities. As a leading global investor and employer, Aegon seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion & diversity. Aegon is headquartered in The Hague, the Netherlands, and listed on Euronext Amsterdam and the New York Stock Exchange. More information can be found at aegon.com/about
The information in this press release is intended solely for journalists and shouldn’t be relied upon by any other persons to make financial decisions.