As part of its drive to boost member engagement with their workplace pensions, Aegon has upgraded its Member Insights digital governance tool.
Employers are central to supporting member engagement and the new tool helps to equip them with vital scheme information when sending targeted campaigns to employees – from considering workplace ISAs alongside their pensions, to making full use of the digital tools at their disposal.
The 2025 upgrades empower employers, trustees and advisers to monitor and improve member outcomes more effectively. Key enhancements include:
- More Ways to Save: new section on workplace ISAs, and email campaign for other savings options outside of pensions.
- App activation: new data section on activation rates for the Aegon app, and email campaign on app functionality and activation.
- Online account set-up: email campaign for members to activate their online account, including issuing activation codes for workplace savers.
- Financial wellbeing: new section highlighting the importance of financial wellbeing to employers and trustees, with a campaign for members that directs them to further planning tools and support.
These upgrades follow last year’s enhancements, which included detailed sections on deferred members, the gender pensions gap, and industry comparison data.
Nick Roy, Commercial Director of Workplace at Aegon, explains the thinking behind the 2025 Member Insights upgrades:
“As employers focus on engagement and helping their team achieve good outcomes, our Member Insights tool helps them to identify areas needing attention.
“These enhancements have added further value to Member Insights, currently being used by over 2,200 employers working with their advisers and consultants to help deliver the best outcomes for their members.
“Effective scheme governance is essential for employers, but it can be challenging. Our enhanced Member Insights tool eases this burden by providing a comprehensive view of member engagement and contributions. This makes governance more manageable.
“Aegon’s Workplace platform, already a leading contender in the market, becomes even more appealing with these improvements. Our focus is on continuous delivery with more enhancements to come, as we’re committed to making pension savers’ experiences easier and better through superior digitisation and automation.”
Christine Archer APMI, Workplace Pension Consultant at Employee Benefits Collective LLP, said:
"It has been great to see the evolution of Member Insights, including industry benchmarking data, which employers find useful in understanding where their pension offering stands against peers.
“I particularly like the calls to action included with that data, giving employers the power to launch their own nudge campaigns to improve engagement where needed."
About Aegon
In the UK, Aegon offers pension and investment solutions to over 3.5 million customers, supported by over 3,000 employees. Figures are correct as of 31/12/2024. Learn more at aegon.co.uk/about-us
Aegon UK is part of the wider Aegon Group, an international financial services holding company. Aegon’s ambition is to build leading businesses that offer their customers investment, protection and retirement solutions. Aegon’s portfolio of businesses includes fully-owned businesses in the United States and United Kingdom, and a global asset manager. Aegon also creates value by combining its international expertise with strong local partners via insurance joint ventures in Spain & Portugal, China and Brazil, and via asset management partnerships in France and China. In addition, Aegon owns a Bermuda-based life insurer and generates value via a strategic shareholding in a market-leading Dutch insurance and pensions company.
Aegon’s purpose of helping people live their best lives runs through all its activities. As a leading global investor and employer, Aegon seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion & diversity. Aegon is headquartered in The Hague, the Netherlands, and listed on Euronext Amsterdam and the New York Stock Exchange. More information can be found at aegon.com/about
The information in this press release is intended solely for journalists and shouldn’t be relied upon by any other persons to make financial decisions.