Our purpose is to help people live their best lives. This is why we're committed to acting as a force for good, shaping optimistic futures for our customers, environment, people, and communities.
Supporting the UK's financial wellbeing
Encouraging positive financial wellbeing is a huge part of bringing our purpose to life. Our financial wellbeing index shares wider insights of our research and practical tips you can put into practice. The index was conducted with over 10,000 people across the UK to build a picture of the nation’s view on their future self and finances.
We pride ourselves on being a force for good, and we carry this behaviour across lots of different initiatives:
Making a positive impact
Making a positive impact is a key element of our strategy and is integral to our daily decision-making. We recognise that as a business we can, and want to, make a difference.

