- Only 12% of UK adults say they’re in their dream job – despite 58% saying it’s important to achieve one.
- Financial pressures, confidence and lack of opportunities the biggest barriers.
- 53% have stayed in a job they didn’t enjoy – often due to money concerns or fear of starting over.
New research from Aegon’s Money:Mindshift reveals a major gap between people’s career ambitions and their lived experience. While more than half of workers believe a dream job is achievable, only 12% say they’ve reached it.
The study shows that while 54% believe a dream job is realistic and 58% say achieving it is important, most remain stuck. More than half (53%) have stayed in a job they didn’t enjoy, often because they feared financial instability or doubted their ability to make a change.
These findings feed into the latest episode of the Money:Mindshift podcast, featuring behavioural science expert Alice Hooper-Scott, which explores why money worries and self-doubt shape our career decisions more than we realise.
Dr. Tom Mathar, Head of Money:Mindshift, said:
“To earn an income is a basic foundation of financial wellbeing. Without it, there’s no ability to spend, save, or invest for the long term. Most of us don’t just want a job, though – we want a job we enjoy and can thrive in.
“This research shows that while the desire is there, the path often feels blocked. Some barriers are practical, but many are emotional – like the fear of starting over, applying for a new role, or finding that the next job is worse. Recognising those fears is valuable self‑awareness, and it suggests that courage may be the ingredient needed for change.
“Four in 10 staying in jobs they don’t enjoy believe that leaving would make life harder. That, too, is useful insight. It reminds us that ‘the job to love’ isn’t always the right ambition. Sometimes, the role that keeps life in balance – health, family, work, wellbeing and wealth – may be just as good an option.
“With Money:Mindshift, our aim is to help people make better trade‑offs between their financial and emotional needs today, tomorrow and beyond, so they can live a long and happy life. Self‑awareness of those needs is key to making the right decisions.”
Alice Hooper-Scott, Director of School of Life at Work, said:
“We often talk about ‘dream jobs’ as if they’re indulgent or unrealistic – but for many people, they’re really about autonomy, purpose and balance.
“What this research shows is that the barriers aren’t laziness or lack of ambition; they’re structural and emotional.
“A third of people cite lack of opportunities, while many others feel they don’t have the right skills or are unsure what they truly want. These feelings are incredibly common.
“What matters is giving people the tools and confidence to explore change in a way that feels safe and achievable. Honest conversations about money are a crucial part of that – even if those conversations seem so hard for so many.”
Methodology
Research of 2,000 UK adults between 20-26 January, weighted to be nationally representative. Full data sets available on request.
Listen to the Money:Mindshift podcast.
About Aegon
In the UK, Aegon offers pension and investment solutions to over 3.5 million customers, supported by over 3,000 employees. Figures are correct as of 31/12/2024. Learn more at aegon.co.uk/about-us
Aegon UK is part of the wider Aegon Group, an international financial services holding company. Aegon’s ambition is to build leading businesses that offer their customers investment, protection and retirement solutions. Aegon’s portfolio of businesses includes fully-owned businesses in the United States and United Kingdom, and a global asset manager. Aegon also creates value by combining its international expertise with strong local partners via insurance joint ventures in Spain & Portugal, China and Brazil, and via asset management partnerships in France and China. In addition, Aegon owns a Bermuda-based life insurer and generates value via a strategic shareholding in a market-leading Dutch insurance and pensions company.
Aegon’s purpose of helping people live their best lives runs through all its activities. As a leading global investor and employer, Aegon seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion & diversity. Aegon is headquartered in The Hague, the Netherlands, and listed on Euronext Amsterdam and the New York Stock Exchange. More information can be found at aegon.com/about
The information in this press release is intended solely for journalists and shouldn’t be relied upon by any other persons to make financial decisions.