Aegon UK has today announced an extended strategic partnership with Nationwide Building Society.  

Aegon UK will continue to be the ISA and General Investment Account provider of choice for all Nationwide customers, with the extended partnership seeing the building society transfer its existing financial planning service to Aegon UK.   

Aegon UK has been the trusted investment partner for Nationwide customers since 2016, providing access to Aegon’s products advised by Nationwide’s in-house financial planning service. The extended strategic partnership will reshape the current relationship to play to both organisations’ strengths and provide a smooth transition for customers.  

The transfer is expected to be completed in early 2024, at which point the ongoing financial planning needs of around 90,000 customers will move to Aegon UK.  

Welcoming the news, Aegon UK’s CEO, Mike Holliday-Williams, said:   

“The extension of this partnership supports Aegon UK’s strategy to be the leading digital platform provider in the workplace and retail markets, and to drive forward our pension and investment propositions for the benefit of all of our customers, advisers and employers.  

“Both Aegon UK and Nationwide recognise the importance of good quality financial planning, so we are delighted Nationwide has entrusted us to continue to look after the needs of these customers.  

“Our customers will enjoy continuity and consistency of service secure in the knowledge that Aegon UK is committed to providing them with the support they require to look after their financial wellbeing.”   

Nationwide Building Society’s Director of Mortgages and Financial Wellbeing, Rachael Sinclair, said:  

“Following a strategic review, we will be working closely with Aegon UK in the coming months to transfer our investment planning service to them. As a dedicated pension and investment provider, they are well placed to meet our customers’ ongoing financial planning service needs and to provide access to a broader range of support. There will be a smooth transition for customers, as Aegon UK already provides their investment products and platform.” 

About Aegon

  • In the UK, Aegon offers pension, savings and investment to over 4 million customers and employs over 2,000 people (as at 31/12/2022). For more information visit
  • Aegon UK is part of the wider Aegon Group, based in the Netherlands, whose roots go back to the first half of the nineteenth century. Since then, Aegon has grown into an international business, with over 29 million customers in multiple countries and over 747.4 billion EUR of revenue generating investments (as at 30/12/2022). More information on

The information in this press release is intended solely for journalists and shouldn’t be relied upon by any other persons to make financial decisions.


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