- Launch of new engagement campaign featuring video content with tailored guidance, helping members to make pension decisions and plan for retirement.
- Available to 900,000 savers across more than 2,000 schemes, personalised videos grab attention and aim to make pension information easier to understand.
- Enhancements also enable employers to better track member engagement with their workplace scheme.
Aegon has launched a new Personalised member video campaign within its Member Insights platform. This innovative campaign brings workplace pension savings to life by providing members with tailored, easy-to-understand actions that help them to manage retirement planning and make informed pension decisions.
The campaign provides members with a video offering personalised nudges based on individual account activity, guiding them through actions such as activating their online account, downloading the mobile app, reviewing contributions, updating death benefit nominations, consolidating pensions, and exploring ISA options.
Member Insights is an online governance and reporting tool that gives employers access to a suite of targeted engagement email campaigns, actionable scheme data, and member engagement tracking, supporting employer decision-making and simplifying workplace scheme management.
The new campaign and member video complements the existing Personalised video summary, which gives members a full, real-time picture of their pension savings story.
Nick Roy, Workplace Commercial Director at Aegon, said:
“Adding the Personalised member video campaign to our Member Insights platform is great news for employers and scheme members. It simplifies complex pension information into clear, actionable steps.
“By tailoring content to individual circumstances, we empower members to make informed decisions about their financial future, and aim to enhance engagement through personalised digital experiences.
“Employers can activate the campaign via Member Insights and track engagement, including video views and interaction rates. This feature is available to all active workplace schemes using Aegon Retirement Choices and TargetPlan platforms.
“Our continued investment in engagement and digital innovation is allowing us to deliver a much more modern, intuitive and accessible experience for members. Workplace savers can now explore their future savings in a clearer, more meaningful way that really supports them to take control of their retirement planning and helps them to make confident financial choices.”
An example of the video that members will receive as part of the Personalised member video campaign can be found here.
About Aegon
In the UK, Aegon offers pension and investment solutions to over 3.5 million customers, supported by over 3,000 employees. Figures are correct as of 31/12/2024. Learn more at aegon.co.uk/about-us
Aegon UK is part of the wider Aegon Group, an international financial services holding company. Aegon’s ambition is to build leading businesses that offer their customers investment, protection and retirement solutions. Aegon’s portfolio of businesses includes fully-owned businesses in the United States and United Kingdom, and a global asset manager. Aegon also creates value by combining its international expertise with strong local partners via insurance joint ventures in Spain & Portugal, China and Brazil, and via asset management partnerships in France and China. In addition, Aegon owns a Bermuda-based life insurer and generates value via a strategic shareholding in a market-leading Dutch insurance and pensions company.
Aegon’s purpose of helping people live their best lives runs through all its activities. As a leading global investor and employer, Aegon seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion & diversity. Aegon is headquartered in The Hague, the Netherlands, and listed on Euronext Amsterdam and the New York Stock Exchange. More information can be found at aegon.com/about
The information in this press release is intended solely for journalists and shouldn’t be relied upon by any other persons to make financial decisions.