Aegon UK and Aegon Asset Management are pleased to announce that they’ll be sponsoring this year’s Pride Edinburgh and Fife Pride festivals. It will be Aegon’s sixth year sponsoring Pride Edinburgh and the third time sponsoring Fife Pride.

Pride Edinburgh is Scotland’s national and longest running LGBTQIA+ festival. It returns to full form on Saturday 24 June after a scaled-back event in 2022 due to Covid-19. It will consist of various activities and inclusive events to celebrate the LGBTQIA+ community, including a march through the city centre starting at the Scottish Parliament and finishing with a music festival at Bristo Square.

Aegon is also sponsoring the Pride Edinburgh’s Ride with Pride bus for the second year running. The bus is designed to provide better accessibility to everyone to join in with the official march.1

Fife Pride is also set to return for its sixth year, on 1st July in Kirkcaldy. In 2022 around 2,000 LGBTQIA+ people and allies of the community celebrated following a two-year absence.

As sponsors, Aegon colleagues will be at both events to engage with attendees about the business, how it celebrates inclusivity and diversity, as well as about its sustainability initiatives.

Andy Manson, Chief Marketing Officer at Aegon UK, said:

“It gives us immense pleasure to support and attend these two fantastic events again this year. We’re an organisation passionate about creating a working environment that celebrates all forms of diversity and individuality, and our ongoing support of Pride events is just one of the many ways Aegon engages with our local communities.”

About Aegon

  • In the UK, Aegon offers pension, savings and investment to over 4 million customers and employs over 2,000 people (as at 31/12/2022). For more information visit
  • Aegon UK is part of the wider Aegon Group, based in the Netherlands, whose roots go back to the first half of the nineteenth century. Since then, Aegon has grown into an international business, with over 29 million customers in multiple countries and over 747.4 billion EUR of revenue generating investments (as at 30/12/2022). More information on

About Aegon Asset Management

Aegon Asset Management is an active global investor. Our 380 investment professionals manage and advise on assets of €295.6 ($321.2/£259.8) billion (as of 31/03/2023) for a global client-base of pension plans, public funds, insurance companies, banks, wealth managers, family offices and foundations. 

We organise our investment capabilities around four focused investment platforms where we have extensive asset-class expertise: Fixed Income, Real Assets, Equities and Multi-Asset & Solutions. Each platform has dedicated teams, organised globally and committed to maximizing their specialist areas. These platforms and the Fiduciary business are supported by a team dedicated to responsible investing.   

By organising our investment teams globally, we work to harness our expertise and research resources across regional boundaries. We believe this enhances our performance potential and helps provide better investment outcomes for clients. 

Across platforms, we share a common belief in fundamental, research-driven active management, underpinned by effective risk management and a commitment to responsible investment. Our investment platforms have the flexibility to organise their resources and processes to best suit their area of focus. 

We’re a global business: Our 1,200 employees work across Europe, the Americas and Asia. We invest globally and serve clients locally. 

For more information about Aegon Asset Management, visit

The information in this press release is intended solely for journalists and shouldn’t be relied upon by any other persons to make financial decisions.

1 The Ride with Pride accessibility bus. The march will form at the Scottish Parliament from 12:30pm, where those that need the accessibility bus can board.


Customer information