Adobe Target Demo

Adobe Target is a tool that allows us to experiment and personalise pages on the website to learn and improve our digital experiences. Discover opportunities for your channel by exploring examples of tests.

Experimentation Types

Click the panels to find out more and see Aegon examples of experimentation types.

A/B test A/B testing allows us to compare two elements in real time on a web page to determine which performs better with visitors.
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Multivariant Testing Multiple elements are tested in different combinations to understand which variable performs best.
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Experience Targeting Experience targeting (XT) delivers content to a specific audience based on rules and criteria. Experience targeting is the first step in personalised content.
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By delivering the right content to the right people at the right time, we can increase customer engagement and drive better results.

Please note:

  • We currently cannot carry out Target Tests on logged-in pages. 
  • Target tests will only be shown to visitors who accept cookies.

 

Questions to consider

​Not sure what you could test on a webpage? Here are a few things you could think about

  • ​What do you want a user to achieve on a web page?
  • ​​Is your webpage laid out efficiently?
  • ​Is your copy doing its job?
  • ​Would colours impact engagement?
  • ​Could different groups engage differently with on-page elements?

All our components are avaliable for testing in Adobe Target, view the bank to get some ideas of elements you could add or configure to suit your content. 

Want to find out more?

View the Target page on our Digital Standards. 

Digital Standards

If you'd like further information about Adobe Target, reach out to the Digital Optimisation Team.