Our work with the CBI

For intermediaries only

We partnered with the Confederation of British Industry (CBI) to find out how we can quantify the value of employee pension engagement and how we can better support you and your clients.

Help your clients engage their employees

CBI members tell us that the workplace pension is highly valued by their employees. 

We’re taking key learnings from our research to help employers use their workplace pension to attract, retain and develop their employees.

Who is the CBI?

The CBI is the UK's premier business organisation, providing a voice for firms at a regional, national and international level to policymakers.

The CBI speaks on behalf of 190,000 businesses of all sizes and sectors. Together they employ nearly seven million people, about one third of the private sector-employed workforce.

Six ways clients can engage employees with their pension

Employers can support their employees in their savings journey by helping to make them better equipped financially for later in life. Pensions matter for everyone. We’ve turned what we’ve learned into six useful top tips for employers to consider.

Employers should get behind the scheme and promote this valuable benefit. By educating the employees, they could see engagement levels rise.


Employers should try to demonstrate the value of their pension contributions in monetary terms. This could be included as part of an induction process.


Where possible, employers should review contribution structures and highlight contribution matching.

Employers should ncourage employees to use interactive tools to help with their retirement planning.


By highlighting access to financial guidance and advice for employees where provided, employers could increase engagement within the business.


Employee engagement in the workplace relies on employers keeping retirement savings at the forefront of their mind, and their communications. 

Our research found that almost nine in ten firms felt a responsibility to better engage their employees with their pension schemes.

We're here to help you, and your clients, increase engagement in the workplace.