Our work with the CBI

We partnered with the Confederation of British Industry (CBI) to find out how we can quantify the value of employee pension engagement and how we can better support you.

Engage your employees with pensions saving

CBI members tell us that the workplace pension is highly valued by their employees. 

We’re taking key learnings from our research to help employers use their workplace pension to attract, retain and develop their employees.

Who is the CBI?

The CBI is the UK's premier business organisation, providing a voice for firms at a regional, national and international level to policymakers.

The CBI speaks on behalf of 190,000 businesses of all sizes and sectors. Together they employ nearly 7 million people, about one third of the private sector-employed workforce.

Six ways you can engage employees with their pension

Employers can support their employees in their savings journey by helping to make them more financially resilient for later life. Pensions matter for everyone. We’ve turned what we’ve learned into six useful top tips for you to consider.

Get behind your scheme and promote this valuable benefit. By educating your employees‘ you could see engagement levels rise.


Demonstrate the value of the employer pension contribution in monetary terms. This could be included as part of your induction process.


Review your contribution structure. For example ‘contribution matching’ where your employees contribute a higher percentage of earnings and you match this amount.

Encourage employees to use interactive tools to help their retirement planning and sign up online to review and engage with their retirement savings.


Provide access to financial guidance and advice for your employees. Could you contribute to the costs as part of your flexible benefits package?


The key to employee engagement is to keep retirement savings top of mind through a variety of communications. Ask your pension provider for support.

Our research found that almost nine in ten firms felt a responsibility to better engage their employees with their pension schemes.

Are you ready to take the next step?