Find out more about our policy on privacy, data protection and cookies.

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Protecting your personal information

Here at Aegon, we’re committed to protecting and respecting your privacy. Looking after the personal information that we collect on our clients, planholders and their dependants/beneficiaries, investors, scheme members, trustees and so on is our top priority and we want you to be confident that your information is in safe hands. So, we’ve developed this Privacy Statement to let you know:

  • how and why we collect personal information;
  • what we do with it;
  • when and why we share it with other organisations, including the types of organisations involved;
  • how long we’ll keep it for, and 
  • the rights and choices you have with regards to your personal information.

Our data security policies mean that we hold all personal information securely and limit access to those who need to see it. We apply extra security to sensitive personal information, such as medical details, which are necessary to administer particular products, such as our Protection products.

Details of the companies that are part of Aegon Group can be found here.

The use of 'intermediary' throughout this privacy notice can mean either your adviser or your intermediary, as relevant to you.

Contact us

If you have any questions about this notice or data protection, please contact our Data Protection Officer. 

Data Protection Officer,
Aegon, Edinburgh Park,
Lochside Crescent,
Edinburgh, EH12 9SE


Important: Please note that there’s no guarantee that any email sent will be received or that it will remain private during internet transmission. So, you should avoid sending us any personal or confidential information this way. If you decide to send information in this way, you are doing so at your own risk.

How and why we obtain personal information about you

You or someone representing you, for example, your intermediary or your employer, may give us information about you by completing forms (paper versions or through our website, including our online services or social media platforms) or by contacting us by phone, email or otherwise. This includes information you provide when you:

  • search for a product;
  • submit an application electronically or otherwise;
  • call us;
  • take part in discussion boards or other forms of social media;
  • enter a competition, promotion or survey, or
  • when you report a problem with the website. 

Depending on the circumstances, the personal information we gather about you may include:

  • your name;
  • address;
  • date of birth;
  • plan number;
  • gender;
  • email address;
  • phone number;
  • financial information;
  • medical information, and 
  • any further personal information required as part of a product application or which you share through the website.  

You can find additional information on the more common ways we collect personal information and why below:

Application forms 

Personal information is collected through our application and enrolment process (for example through our paper application forms and online) to enable us to verify your identity, allow a plan to be set up or to assess any claims that are made. We’ll also use your personal information to provide ongoing administration of your plan, for example to collect and apply contributions to your plan, issue yearly statements and so on. We need this information to carry out our obligations and to provide you with the products and services under the terms of your contract with us. Without this we wouldn’t be able to provide you with a plan.    

Trust based schemes

Where you join your employer’s pension scheme with appointed scheme trustees, we'll obtain personal information about you from your employer or the nominated scheme trustees in order to administer the scheme on behalf of the trustees.  Data protection law allows us to obtain your personal data in this way because it is in our legitimate business interests to do so in order to fulfil the contract we have with the trustees of the pension scheme you have joined.

Phone calls 

We’ll ask you for some personal details to identify you when you call us and to allow us to confirm that you’re the owner or representative of the plan.  

We’ll hold details of the call for audit and administration purposes and to enable us to facilitate the contract. The recording of the call will be kept for 16 years and in line with our retention policy so that we can meet our legal obligations when resolving complaints or legal disputes.      

Information obtained automatically through your use of the website and our tools (including cookies)

This website uses cookies and similar technologies such as tags and pixels to distinguish you from other users of the website. This helps us provide you with a good experience when you browse the website and also helps us to improve the website.  

Where selected, our website will collect and use information such as:

  • your name, address, National Insurance number, bank details and so on to enable us to set up an Aegon plan and collect payment(s);
  • your existing savings and retirement goals, where you use our Retiready and myTarget score, goals and lifestyle planner tools; 
  • your email address, password, security question and answer and phone number where you’ve selected to have digital access to view your plan. 

Direct marketing

If you’ve given us your consent, we may use the information we’ve collected about you to send you marketing offers and news about our products and services using various channels such as mail, phone, email and SMS.  

We’ll ask for your consent when you apply for a plan with us through our application form or when you register online. You can remove your consent at any time by writing to or sending an email to our Data Protection Officer or updating your preferences on your Retiready Account.

We won’t sell your personal information to other organisations outside of the Aegon Group for a marketing purpose. 


If you enter any competitions, we’ll capture some personal information about you. By supplying these details you’re giving us your consent to contact you to let you know if you’re the winner. Your information won’t be used for any other purpose and will be deleted once the winner has been announced, unless you’ve consented to receiving any marketing material from us.

Market research and surveys

We may use your personal information to contact you to carry out market research, to ask you to complete a survey or to request feedback on the products and services we provide to you (including for a short period of time after you are no longer a customer of Aegon).  Where we contact you for such purpose, you are under no obligation to participate.

Data protection law allows us to contact you in this way because it is in our legitimate business interests to conduct such market research, surveys or feedback requests. Our business interests include our ability to:

  • understand our customer needs; 
  • assess and improve our services and products; 
  • ensure that we are treating our customers fairly, and
  • carry out research and analysis on our products and services.

Where we collect and use personal information for the above purposes, we only use the minimum data necessary to achieve the relevant purpose.

Publicly available information

We may collect and use information about you which has been made publicly available as part of our claims investigation and decision making process.

Testing purposes

We may use your personal information for the purposes of testing our IT systems. Data protection law permits us to use your data in this way because it is in our legitimate business interests to ensure the integrity and functionality of our IT systems however, if we do this, your personal information will be anonymous so that you can’t be identified.

Sharing your personal information 

Service providers  

We work with carefully selected service providers that carry out certain functions on our behalf. These include companies that help us with:

  • technology services;
  • outbound customer communication and scanning of correspondence;
  • banking and payroll services;
  • administration of our protection business, and
  • tracing of customers who we’ve lost contact with. 

We only share the appropriate level of personal information necessary to enable our suppliers to carry out their services and we require them to keep the information safe and protected at all times. Our suppliers must only act on our instructions and can’t use your personal information for their own purposes. 

Other organisations and third parties

It’s sometimes necessary to disclose your personal information or to add to it from other sources. These other sources may include past and present employers, the trustees or administrators of a trust or scheme, your intermediary or someone officially acting on your behalf or on behalf of your employer or the trustees (so long as the appropriate authority is in place), as well as those described below.

For example, if you’re an employee in a group personal pension or group stakeholder pension scheme, and your employer would like to change the intermediary looking after the scheme, we need to share information with the new intermediary. We’ll only do this if we receive written authorisation from your employer. If you have investments in a broker fund we’d let that broker know your contact details so they can send you statements.

Platform accounts set up through your employer

If you have an account(s) set up through your employer, your scheme intermediary may ask us to provide  them with some information about you and your account(s).

This is the information given to us to set up and administer your account(s) with Aegon, together with a list of the investments you hold under your account(s) and their value. We’ll only share information where:

  • we have an agreement with the scheme intermediary to do this;
  • the scheme intermediary is providing additional service(s) that may be of benefit to you in relation to your account(s) with Aegon, and
  • you haven’t opted out of this.

Some examples of these additional services are:

  • overall scheme design; 
  • tailored pension planning for you, for example by reference to your age, contributions, fund value and retirement date;
  • advice on pension areas which may be relevant to you such as the lifetime allowance or the annual allowance; 
  • communications to you by the scheme intermediary about your account(s);
  • bespoke financial services such as retirement seminars based on your age, contribution level, guidance and investment reviews, to make sure you’re still on target to meet your retirement goals.

The scheme intermediary is the person who advises your employer. Employer is the person (including a company or other legal entity) that employs you and gives you initial access to your account(s). 

This includes any subsequent person who employs you and who offers you access to the service we provide to you and your intermediary to manage your investments in your plan(s). This will continue if you leave this employer unless you tell us otherwise.

Financial Crime Prevention

We may disclose your information to credit, fraud and financial crime prevention agencies to enable us to verify your identity (including bank details) and make decisions regarding the ongoing administration of your plan. This will be undertaken during the application or enrolment process and on an ongoing basis. Our enquiries or searches may be recorded and these agencies may supply us with financial and/or other personal information.

To protect providers like ourselves and, ultimately, customers and customers’ payments against fraudulent claims and crimes such as money laundering, tax evasion and terrorist financing, we and other providers may use information exchange registers to share information. When we’re dealing with applications we may search these registers.

If a claim is made under your plan, information about you (including details provided on the application and claim form) will be put on the registers so that other insurers can see them if necessary.

If false or inaccurate information is provided and fraud is identified, details will be passed to fraud prevention agencies. Law enforcement agencies may access and use this information. We and other organisations may also access and use this information to prevent fraud, money laundering, tax evasion and terrorist financing, for example, when:

  • recovering debt, and
  • checking details on proposals and claims for all types of insurance.

Please contact the Data Protection Officer if you’d like to receive details of the agencies used by Aegon UK.

We and other organisations may access and use the information recorded by credit, fraud, and financial crime agencies from other countries.

Sharing of special categories of personal information, for example medical information

If we request medical information from you or a medical practitioner who has cared for you or from other insurers, this will be sufficiently protected.  We may ask for information from other insurers or medical practitioners to check, clarify or expand answers you’ve given us for example, on a claim or application.

So that we can administer your plan, we may need to give your information to others who are, in turn, providing us with information about you, such as reinsurers, medical practitioners, private investigators and healthcare management companies, and access to this type of information is restricted. 

Additional data sharing obligations

Other than the circumstances detailed above, we won’t disclose your personal information to any third parties, except:

  • to the extent that we’re required to do so by law, by a government body, by regulatory bodies (such as the Financial Conduct Authority (FCA), Information Commissioner's Office (ICO), The Pensions Regulator), by a law enforcement agency, or for crime prevention purposes (including financial crime protection and credit risk reduction); 
  • when protecting your interests or the interests of other individuals or for reasons of substantial public interest;
  • in connection with any legal proceedings (including prospective legal proceedings); 
  • in order to establish or defend our legal rights;  
  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets, or 
  • if we, or substantially all of our assets, are acquired by a third party, we may disclose your personal data to that third party in connection with the acquisition.

With your consent, we would also share your information with the Financial or Pensions Ombudsmans or other appropriate persons if the need arises.

Personal information processed outside of the European Economic Area (EEA)

The personal information that we collect may be transferred to, and stored at a destination outside the European Economic Area (EEA), in connection with the above purposes. 

This could be to other companies within the Aegon Group or to service providers working on our behalf.  Where any such processing takes place, appropriate controls, such as the adoption of agreements containing the appropriate standard clauses, are in place to ensure that your information is protected to the same standard as if it were in the UK.  

Retention of personal information

In most circumstances, we’ll keep your personal information for the lifetime of your plan or product and up to 16 years after your relationship with us ends, for example, if you move your plan to another provider or you settle your benefits. This is to ensure that we comply with our retention obligations, as set out by the Financial Conduct Authority (FCA) and other regulatory and legislative requirements.   

In very limited circumstances, we’re required to keep some specific information for longer, for example, pension transfer information, but we regularly review our retention obligations to ensure we don’t keep personal information longer that we’re legally obliged to.  

Your rights

You have a number of rights under the Data Protection laws, including: 

  • the right to request a copy of the personal information we hold on you.  When you request this information, this is known as making a Subject Access Request (SAR). In most cases, this will be free of charge, however in some limited circumstances, for example, repeated requests for further copies, we may apply an administration fee;    
  • the right to have personal information we hold about you transferred securely to another service provider in electronic form; 
  • the right to have any inaccurate personal information corrected;
  • the right to have any out of date personal information deleted once there’s no business need or legal requirement for us to hold it; 
  • the right to object or restrict some processing, in limited circumstances and only when we don’t have legitimate grounds for processing your personal information; 
  • the right to object to your personal information being used to send you marketing material.  As mentioned above, we’ll only send you marketing material where you’ve given us your consent to do so.  You can remove your consent at any time, and
  • the right to ask for a decision to be made manually, where a decision is made using automated means and this adversely impacts you.

To exercise any of these rights, please contact our Data Protection Officer.  

Making a complaint

If you believe we haven’t processed your personal information in accordance with our Data Protection obligations, and that you’ve been affected by our non-compliance, you can make a complaint to us by contacting our Data Protection Officer. You also have the right to ask us to escalate your complaint to our Group Data Protection Officer if you don’t think it’s been handled appropriately.  

If you’re not satisfied with our response, you can raise a complaint with the Information Commissioner’s Office(Opens new window)(Opens new window)(Opens new window)(Opens new window)(Opens new window)(Opens new window)(Opens new window), the UK’s independent authority set up to enforce the Data Protection Regulations. You can contact them by visiting new window)

Automated decision-making tools

Where you apply for one of our protection products, for example critical illness, we’ll use an automated decision-making tool during the underwriting process. We’ve built rules into our underwriting engine which will either generate an automated decision or refer to one of our underwriters. We can manually review decisions if requested.  


We’re committed to ensuring your information is protected and held securely. However, the internet is not a secure medium and we can’t accept responsibility for the security of an email during transmission or for non-delivery of that email.

There are a few simple steps you can take to protect your computer and internet connection – view our tips here(Opens new window).

We’ve put security policies, rules and technical measures in place to protect the personal data that we have under our control from:

  • unauthorised access;
  • improper use or disclosure;
  • unauthorised modification, and
  • unlawful destruction or accidental loss.

All our employees and service providers who have access to personal information, are obliged to protect it and keep it confidential.


This website may contain links to other websites. If you use the links to leave this website and visit a website operated by a third party, then we don’t have any control over that website. So we can’t be held responsible for the protection and privacy of any information that you provide while visiting such websites.

Changes to this privacy statement

We keep our privacy notice under regular review. This privacy statement was last updated on 7 January 2019.

  1. How Aegon UK uses cookies
  2. Aegon UK websites cookies
  3. Third party website cookies
  4. How to control and delete cookies
  5. Local shared objects (Flash cookies)
  6. Undocumented cookies

1. How Aegon UK uses cookies

  • We won’t use cookies to collect information that could personally identify you
  • We will use cookies to:
    • help us understand how our websites are used on an aggregated (not individual) basis, so we can improve them for you
    • provide an enhanced user experience for you
    • provide services that are necessary for the running of the web

By using our site, you agree to these cookies being set, but you're free to change your browser settings if you want to delete or block these. However, we recommend you allow cookies so you can:

  • Get the best experience and additional functionality – eg social media sharing buttons, polls, games etc
  • Help us improve our website - we need to understand how our websites are used to make them better. These cookies don't collect information that could identify you personally, but they do help us understand:
    • which pages are most popular – so we can make these as accessible as possible
    • which pages aren’t being used – so we can remove content that isn’t of value
    • what’s being searched for – so we can improve access to most requested information
    • where errors are being displayed – so we can fix these for you
    • where we need to focus our development effort as trends in browser usage (eg Internet Explorer, Firefox, Safari) and device types (eg tablets, desktops, mobiles) change
  • All of this helps us develop the sites to deliver a better experience for you. Without this information, we will have less insight into what users want. Please help us deliver a better experience to you by allowing cookies.
  • On first visit to our websites, an information box will be displayed advising that cookies are in use, with links to our privacy policy and this cookie information page.

2. How to control and delete cookies

Update your browser settings

The help facility on your browser will explain how to do this or you may want to visit the independent site new window)(Opens new window) for more helpful information. Note that deleting or blocking cookies may prevent parts of Aegon websites working correctly.

Manage your settings on third party sites

Sites like AddThis, Google and YouTube have their own cookie policies. Access their cookie pages to find out how to delete or opt-out across all websites where their services are used.

3. Aegon UK websites cookies

Cookies can be categorised by the role they fulfil on our websites.

Strictly necessary cookies are essential in order to enable you to move around our websites and use features such as secure services. Without these cookies, such services can't be provided.

Performance cookies collect information about how visitors use our websites, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve our websites.

Functionality cookies allow the website to remember choices you make (such as your user type) and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeting and advertising cookies are used to track the effectiveness of our advertising campaigns and to limit the number of times you see an Aegon advert. They may also be used to deliver adverts more relevant to you and your interests based on the sites you visit. We don't use retargeting and advertising cookies but we may introduce these from time to time.

Cookie name


Found on


Strictly necessary

This identifies your unique session on the website. These types of cookie are typically used to maintain the integrity of your session while transacting information with our websites (eg accessing secure areas, forms submissions etc).

Aegon secure online services (including SmartEnrol) - registration, login and accessing secure pages

Online job applications via


Strictly necessary

Used to remember your preferences such as accessibility mode, currency and time zone which are used in the presentation of the website as you progress through the job application process.

Online job applications via




This cookie is used to control the survey invitation we conduct to help improve the use of our website. It checks if the user has been previously invited to complete the survey for a period of 180 days. This cookie does not collect personally identifiable information.

Customer login pages to online services.




Cookie control is the tool we use to let you control whether you opt-in to certain cookies on Aegon UK websites. These cookies remember that the information pop-up has been displayed. For more information about Cookie Control, go to

Most Aegon sites to display an information box about Aegon UK's use of cookies



This tracks what URL to take a user back to when they click the ‘Cancel’ button in certain sections (for example FAQs).

All Aegon websites



Everyone should see the warning message for cookies once. Once you have, we won’t show it to you again.

All Aegon websites



This tracks the latest T&Cs version you’ve been told about, so we can show another alert if the T&Cs are updated.

All Aegon websites



If you’re on an unsupported browser and cookies aren’t present, you’ll be shown a warning.

All Aegon websites



This is used to log you out when you refresh the page during certain journeys, for example, money in or out pages. It’s used to stop us keeping sensitive data

All Aegon websites



This stores a session identifier which is used to store data while you’re navigating the site. This session data is a combination of details entered on forms in the website and data that we already hold about the customer. We only hold the session data for the length of a single session.

All Aegon websites



This stores session data in a compressed and encoded format for use by the front-end application, so you can navigate through the site.

All Aegon websites



Strictly necessary

Used to maintain the integrity of your session while transacting information with our websites as you progress through the job application process.

Online job applications via


Strictly necessary

This is used to remember your language preference. Without this, you may see pages in the wrong language as our site is used in a number of European countries.

Aegon secure online services (including SmartEnrol) - registration, login and accessing secure pages



Strictly necessary

Used to apply the correct theme (branding) to your experience - so UK users will see the branding that matches the UK styles and Dutch users will see the styling that matches Aegon Netherlands styling.

Aegon secure online services (including SmartEnrol) - registration, login and accessing secure pages



Strictly necessary

Used to remember the type of login being used (adviser or investor) - if you log in, but are inactive for a period of time, we'll automatically log you out for your security. The preference will direct you back to the correct login page (adviser or investor) for you to get back into the service.

Aegon secure online services (including SmartEnrol) - registration, login and accessing secure pages

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__utmc, __utmc, __utmt

__utmv,_ga, guest_id,

metrics_token, pid



Google Analytics is used to give us information on how our  websites are being used. These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session, but you are not identified personally. This information is essential for us so we can develop our websites to meet your needs.
Google Analytics stores IP address anonymously on its servers in the US, and neither Aegon or Google associate your IP address with any personally identifiable information. For more information about Google Analytics and how to opt out of cookies across Google services, go to

Please bear in mind there are other instances of Google Analytics whenever there's a Vimeo video running on the page or you are viewing a NewsCred news article.  These are used directly by Vimeo and NewsCred respectively.

All Aegon websites, Twitter and Vimeo.


Third party cookies

On some of our webpages, we embed or link to video content on Vimeo. When you visit a page with content embedded from Vimeo, you might be presented with cookies from these websites. We don’t control the setting of Vimeo cookies but you can find out more about them on their website, along with details on how to opt out:

A5, ActivityInfo2
C4, D1, eyeblaster, u2

Third party cookies

Eyeblaster cookies store information about a PC user’s interaction with a specific website. This helps us understand how someone is interacting with our websites and if any improvements can be made


Strictly necessary

An instruction to remember a user action

All Aegon websites


Strictly necessary

This cookie is designed to inform the user that we use cookies.

All Aegon websites


Third party cookies

On some of our webpages, we embed or link to video content on Youtube. When you visit a page with content embedded from YouTube, you might be presented with cookies from these websites. We don’t control the setting of Vi cookies but you can find out more about them on their website, along with details on how to opt out:


_drt_, id

Third party cookies

These cookies are used by DoubleClick and Adwords for online advertising frequency capping and avoiding the duplication of ads on a page, meaning a user will not have to view the same ad over and over again. Google privacy policy can be found here:

anj, icu, sess, uuid2

Third party cookies

Appnexus uses unique cookies to help us target our online advertising more effectively, these cookies cookies store ad delivery and reporting data, such as, for example, which ad was shown, the number of times a particular ad has been shown, and how recently an ad has been shown to a particular web browser. For more information on this cookie provider please visit


Strictly necessary

An instruction to remember a users Login type on tabs.

Aegon Login


Third party cookies

NewsCred cookies store information about a user’s interaction with their news articles. This helps us understand how someone is interacting with our websites and if any improvements can be made.

_vis_opt_test_cookie, _vis_opt_s, _vis_opt_out,

_vis_opt_exp_EXPERIMENT_ID_goal_GOAL_ID, _vis_opt_exp_EXPERIMENT_ID_combi,


_vis_opt_exp_EXPERIMENT_ID_split, EXPERIMENT_ID, _vwo_uuid


VWO uses both persistent visitor-level and local storage cookies to help us test content. It identifies all users, understands their behaviour, and tracks user journeys on the website to help us deliver the best user experience. The cookies track the variation a user views and help serve the same variation to the user consistently, track goals completed by the user, and determine whether the user is part of a campaign.

VWO uses different cookies, each storing a different set of data. The cookies do not interfere with the loading or functioning of the page at all.

4. Local shared objects (Flash cookies)

Aegon UK websites use Adobe Flash Player to deliver some video content and tools. To improve user experience, ‘Local Shared Objects’ (Flash cookies) are used to provide features like auto-resume and saving your preferences. These are stored on your computer/device in a similar way to cookies, however it’s not possible to manage these using your browser settings in the same way. The Adobe website provides information on how to delete or disable Flash cookies either for a specific domain like or for all websites - see new window) for details. Shared flash objects are in use on our Aegon Retirement Choices and One Retirement transactional sites - these remember whether message have been shown and which options you've chosen, to maximise the user experience.

5. Undocumented cookies

Although we’ve carried out a comprehensive audit of our sites, it’s possible that we may have missed a cookie from our lists above. If you happen to find one that is being set on our sites but isn’t listed above, please do let us know.

We use various social media networks, such as Twitter, LinkedIn, YouTube etc for more detail please see our social media guidelines (PDF)(Opens new window)