Promoting your workplace pension scheme16 February 2018
Marketing isn't just for big organisations looking for new customers – the principles are just as important for how you communicate with your internal audience.
Businesses of all shapes and sizes need to promote their workplace benefits to their employees and there are plenty of techniques to help you do this with the help of your scheme adviser.
Delivering effective scheme communications
A simple and effective marketing campaign can help you engage your employees with their retirement savings and encourage them to plan for their future.
The nature of your communication with your employees will depend on the size and scope of your business.
Here are some sample emails and other documents you can use to promote your scheme.
Support for scheme announcements
One item that you must issue to your employees is the scheme announcement email.
If you're using SmartEnrol (our auto enrolment system), further essential information will be emailed to your employees directly from the system.
- Key Features document (PDF - 452kb) – this gives employees the key information about their plan
- An illustration (PDF - 179kb) – you'll be able to produce a personal illustration for each of your employees
We also recommend you issue:
- Scheme information leaflet template (Word doc - 84kb) – a summary document outlining some of the key specific details of the scheme
- Employee user guide (PDF - 1.6mb)
To make joining the scheme easier for your employees you can use signature free joining, (there's information in our announcement letter to cover this). We also have a joining form (PDF - 144kb) if you wish to use one.
Support for non-joiners
Run a campaign to give those employees who didn’t join the pension scheme another chance with the following sample email:
Support for new employees
Welcome new employees to your company by letting them know about the workplace savings solution available to them.
Support with existing members
Your employees should review their pension provision on a regular basis to make sure their contributions will be enough to help them have the retirement they want. You could run a campaign to remind them about the great benefit you offer and to get them to review their savings to see if they need to up their pension contributions to be on target to meet their future aspirations.
- A link to our hints and tips for retirement saving - retirement health check information you could send to your employees
If you'd like to run a campaign in your workplace to promote your pension scheme, we can help. Please speak to your Aegon contact for more information.
If you’re looking for more employer guidance you can speak to a financial adviser. You can also find out more about communicating with your scheme members by visiting The Pensions Regulator website