The Initiative for Financial Wellbeing announces Aegon as its first founding partner member

two people shaking hands

The Initiative for Financial Wellbeing (IFW) is today delighted to announce Aegon, one of the world's largest providers of life insurance, pensions and asset management, as its first founder partner member.

The IFW, a not-for-profit organisation launched in 2019 to support the financial planning industry with financial wellbeing initiatives, currently has 160 members across the financial advice, planning and coaching community.

The agreement with Aegon will see the IFW partner with the business to promote and support financial wellbeing among their clients and employees. This will include a number of initiatives throughout 2020, such as developing content and research, joint events and webinars, and online services and tool creation.

Aegon UK launched its first Financial Wellbeing report in 2018 and globally Aegon has a solid reputation for research and expertise when it comes to financial wellbeing and readiness for retirement.

The IFW, which is actively seeking corporates to partner with, has recently launched a series of initiatives to support people with managing their financial wellbeing as they consider their financial resilience during the current crisis. The newly launched Financial Coaching Stream includes a package of financial wellbeing support including budgeting and money saving webinars, financial coaching, and group support with a network of financial coaches.

Chris Budd, IFW Chairman, comments: “We are delighted to mark another significant milestone for the IFW in signing our first partner member. It is crucial to us that any company we work with acts as a partner, not just a sponsor, and we look forward to working with Aegon to further our mutual goal of improving the financial wellbeing of individuals to help them be happier, not just wealthier.”

Mark Till, managing director for digital solutions and executive advocate of Aegon UK’s wellbeing community, comments: “The recent market volatility and financial uncertainty has put an enormous amount of pressure on people and their finances. With a growing number of people living on a financial cliff edge carrying the burden of financial obligations and commitments, the importance of understanding and protecting your finances has never been clearer. Financial advice is key to improving financial wellbeing and supporting and helping advisers and their clients navigate uncertainty is core to what we do. We look forward to partnering with the IFW to build on our existing work to improve financial wellbeing and demonstrate the true value of financial advice.”


Further information

Stephanie Melrose

PR Manager

Aegon UK

Mob: 07740897621


Notes to Editors

  • In the UK, Aegon offers retirement, workplace savings and protection solutions to over three million customers. Aegon employs around 2000 people in the UK and together with a further 800 people employed by Atos, we serve the needs of our customers. More information:
  • As an international life insurance, pensions and asset management group based in The Hague, Aegon has businesses in over twenty markets in the Americas, Europe and Asia. Aegon companies employ approximately 26,000 people and have millions of customers across the globe. Further information:

Figures correct as of November 2019