Aegon research identifies four ways advisers are incorporating ESG factors into the advice process

Pensions Minister Demands Action on ESG
  • 41% of advisers report increase in requests from clients for ESG products in 2020
  • 30% revised client factfinds to ask about ESG preferences
  • 22% increase ESG options in CIPs
  • 11% added ESG in all recommended portfolios as standard
  • 3% employed ESG expertise

New research from Aegon’s 2021 Adviser attitudes report highlights four ways in which advisers are building ESG considerations into their advice process. The changes were identified as 41% of respondents said they had seen an increase in requests for ESG investments from clients.

The most common change identified was that 30% of advisers have revised their client factfinds to specifically ask clients about their ESG preferences. It’s likely that the majority of advisers will follow as their clients demand access to greener investment options.

Another change made by more than one in five advisers (22%) was to increase the ESG options they offer through their CIPs, as the investment industry launches new broad-based and niche products to give consumers greater choice of investments that seek to benefit causes they hold dear. This goes beyond climate change to issues such as social justice and equality.

Less common but highlighting the significance of the trend was the move by 11% of adviser to add ESG to all recommended portfolios as part of their standard offering. And more will undoubtedly follow in an effort to get ahead of the curve when it comes to the inevitable legislation that is already making itself felt across the UK pensions industry following the DWP’s announcement to press ahead with new rules that will require trustees to report on their schemes' climate change investment risks by October.

Finally, 3% of advisers firms have bought in ESG expertise and it’s likely there will be increasing demand for experienced ESG specialists over the next few years as the industry skills up across the board.

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Tim Orton, Managing Director, Aegon Investment Solutions, said:

"UK savers put almost £1 billion a month on average into ESG funds in 2020, up 66% from the previous year and these findings highlight the changes taking place in the advice industry which are facilitating this movement of money. There is clear evidence that advisers are gearing up to meet rising demand from clients and we expect to see evidence of this increasing in future surveys. Adviser businesses, asset managers and providers alike will be upskilling, recruiting and re-structuring over the next few years to build the ESG capability they need to meet ─ not just increased demand from customers, but increased legislation from regulators."



The findings in the Adviser attitudes report 2021 are based on the views of 251 financial advisers from across the UK. Fieldwork was conducted by Opinium between 20 and 28 October 2020.

*Pensions Expert. DWP presses ahead with TCFD rules in time for COP 26. Publish 8 June 2021.

**The Investment Association, March 2021, over-12-months 


Further information

Jonathan Henderson

Head of PR

Aegon UK


Notes to Editors

  • In the UK, Aegon offers retirement, workplace savings and protection solutions to over three million customers. Aegon employs around 2000 people in the UK and together with a further 800 people employed by Atos, we serve the needs of our customers. More information:
  • Aegon’s roots go back more than 175 years – to the first half of the nineteenth century. Since then, Aegon has grown into an international company, with businesses in the Americas, Europe and Asia. Today, Aegon is one of the world’s leading financial services organisations, providing life insurance, pensions and asset management. Aegon’s purpose is to help people achieve a lifetime of financial security. More information on
  • Figures correct, January 2021