Low interest rates have prompted huge numbers of people to invest – but unrealistically high expectations of returns may leave some open to scams

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  • Aegon research finds over half of adults (54%) have put money into investments because of low interest rates available on cash savings
  • This is made up of 10% who said they have invested ‘all’ their extra cash and a further 44% who have invested ‘some’ of their cash
  • Investing ‘all’ extra cash is highest among the under 35 age group
  • Worryingly, it’s only when investments offer returns of 10% or more a year that the majority become sceptical of scams

Aegon’s latest consumer research* finds over half (54%) of adults have moved money into investments because of the low interest rates offered by cash savings accounts. 10% said they have put all their extra savings into investments, and this increased to 15% for those aged between 18-34. 44% of adults surveyed put ‘some’ of their cash into investments.

While a majority have been prompted to invest, 45% said they have kept their money in cash savings despite low interest rates. The FCA’s latest paper on the consumer investment market suggests there are 8.6 million UK adults with investable assets of £10,000 or more in cash**. The FCA believes many could benefit from investing and has set itself a target of reducing by 20% the number of those holding over £10k in cash who are able to take more investment risk. 

Interest on savings falling below 2% was the tipping point for most people putting money in investments. 35% said interest rates falling to between 1-2% was the tipping point and a further 39% said it was when interest rates fell below 1%.

Attitude towards investments promising high returns

The research looked at people’s attitude towards an investment that promises high returns. Worryingly, it’s only when an investment promises a return of 10% or more a year that the majority become sceptical of scams.

When faced with a promise of high returns, 59% said they would research the investment further before investing. 35% said they would avoid these types of investments altogether in case of scams.

5% said they are less concerned about safety and always look to investments offering the best return. It is important to highlight the risks to this group to avoid them being scammed.

Steven Cameron, Pensions Director at Aegon, comments:

“While it has been mooted that the Bank of England could look to increase the base rate to dampen the effects of rising inflation, interest rates on cash savings remain at historic lows. This has promoted many people to review what they hold in cash and turn to investment opportunities with the potential of higher returns. Over time, money left in cash accounts is at risk because of the eroding effect of inflation that reduces purchasing power. Money in investments can benefit from growth which can outstrip the rising prices of goods and services, although this is by no means guaranteed.

“Despite the rising popularity of investing, there is a proportion of adults who, despite interest rates just scraping above zero, are saving large amounts of excess money in cash. While this might be used to build up a ‘rainy day fund’ or pay off debts, people with large amounts of savings which don’t need to be accessed in the short-term could have a more realistic chance of earning a real rate of return through investments.

“The research shows the under 35s are the most likely to put all of their extra savings in investments. This could prove beneficial over the long-term as cash invested at a younger age has the longest period to benefit from compound investment growth. But, throughout the pandemic we’ve seen younger investors getting involved in higher risk investments***, so it is important there is an understanding of the risks involved, including from the threat of scams.”


The value of investments may go down as well as up and investors may get back less than they invest.



*The 1,000 respondents who took part in this survey were recruited through Aegon’s customer and consumer panels. Fieldwork was undertaken in August 2021.

**FCA, September 2021, Consumer Investments: Strategy and Feedback Statement

***FCA, March 2021, FCA warns that younger investors are taking on big financial risks


Further information

Samuel Woods

PR Manager

Aegon UK



Notes to Editors

  • In the UK, Aegon offers retirement, workplace savings and protection solutions to over three million customers. Aegon employs around 2000 people in the UK and together with a further 800 people employed by Atos, we serve the needs of our customers. More information: www.aegon.co.uk
  • Aegon’s roots go back more than 175 years – to the first half of the nineteenth century. Since then, Aegon has grown into an international company, with businesses in the Americas, Europe and Asia. Today, Aegon is one of the world’s leading financial services organisations, providing life insurance, pensions and asset management. Aegon’s purpose is to help people achieve a lifetime of financial security. More information on www.aegon.com
  • Figures correct, January 2021