Simply Life

For financial advisers only

You can now apply for up to £500,000 of quality life and terminal illness insurance, quickly, easily and cost-effectively with Simply Life. With just nine core underwriting questions, you can get your clients covered quickly. And as everything’s done online, you’ll get an immediate decision. If Simply Life isn’t right for your client, our Personal Protection could be better suited to them.


Simply Life takes its name from the simple application process that helps you get cover in place quickly, as well as the simple and understandable nature of the product:

  • only nine core underwriting questions (provided applicants are aged between 18 and 49 years old, looking for up to £500,000 protection cover and meet our other qualifying criteria);
  • a simple online application process; and
  • get an immediate online decision in over 80% of cases.


Your clients could get cover from just £4.95 a month, and with the policy payments guaranteed for the full term of the policy they’ll always know exactly where they stand.

More than just financial support

At no extra cost, you'll have access to a health and wellbeing service(Opens new window) provided by our partners, Health Assured. This service is available to use at claims stage, as well as throughout the life of your policy.

Adviser login

If you’re an adviser, log in to our secure online services to apply.

Adviser log in for our secure online services