AEGON is constantly looking to canvass opinion and push forward debate in a time of change for the UK long-term savings industry. Take a look at some of our latest surveys and research:

AEGON research reveals the changing face of retirement

AEGON research, released today, reveals a significant shift in the way 50 to 65 year-olds are viewing retirement, showing how role models such as Harrison Ford and Madonna are turning the ‘baby boomers’ into a generation of ‘grandad-olescents’.

AEGON surveyed over 2,000 people between the ages of 50 and 65 to gauge their attitudes towards retirement and to see what sort of financial provision they have in place. The study shows retirement in the ‘noughties’ is becoming a second adolescence, and is more likely to include flexible working or a new career, than a carriage clock and a pair of slippers.
Read more.

IFA Insights

AEGON’s ‘IFA Insights initiative’ aims to cast light on the current views and opinions of a cross-section of the advisory market. Read more.

Opinion Leader research

Ground-breaking research with consumers to develop a ‘truly customer-centric model’ for distribution of long-term savings and investment products. Read more.

A rose-tinted future?

Research conducted by AEGON UK into consumer attitudes to saving for the future. Read more.