We commissioned Opinion Leader Research to undertake some research on distribution and advice – and what customers want from financial services.

We started this research in a spirit of exploration, not sure what it might tell us. But we had a clear conviction that if we’re to have a thriving market for long-term financial services, then it must give the customer what they want, in a way and a place that they want it.

We’re fascinated and challenged by the findings from the research. It has been an important step for us to find out how customers might design access to financial services if given a blank sheet of paper.

You can read AEGON’s conclusions here.

You can download Opinion Leader Research’s executive summary here.

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