Vacancies
Senior Marketing Consultant (Research, Insight & MI)
Location
AEGON Lochside Crescent, Edinburgh Park, Edinburgh
Company
AEGON UK
Department
Corporate Pensions Marketing
Closing Date
N/A
Target Salary
Dependent on experience
Brief Description of the Department:
The Market and Customer research team identifies opportunities to achieve business objectives and competitive advantage in the Corporate Pensions (CP) market by research, analysis, and evaluation and proposal generation. Identify opportunities for the entire CP proposition (price, product, technology, service, communication).
In addition they drive analysis and understanding of the variety of corporate customer groups; EBCs, trustees, employers, distributors and a variety of different employee customer groups.
Reason for Vacancy:
Replacement
Responsibilities:
As directed by the Marketing Manager, to manage and complete reviews arising from market development initiatives, typically:
- plan, support and deliver primary and secondary research projects
- review existing or potential new products/opportunities in the CP market, and make recommendations for future development
- turn market information in to genuine market intelligence and insight with influences CP business direction
- produce and develop CP MI and reporting to meet changing market needs
- once review projects have been completed, brief in and support the Product Development, Communications and Retention teams who will be implementing the results
- support reviews into our investment proposition, āeā propositions and competitor intelligence
- ongoing assessment of market dynamics, summarizing, identifying implications and developing recommendations as a result of trend analysis and knowledge
- anticipating market movements and cascading updates to the business
- identify opportunities for product development and communications activity
- initiate and lead the planning, development and delivery of market review papers according to the parameters set out in the annual marketing plan within agreed timescales
- establish, brief, manage and motivate cross functional project teams with the remit to deliver market review projects
- initiate and develop strong relationships with internal and external customers and suppliers to enhance the ability of project teams to deliver the agreed objectives
- support and where necessary mentor other members of the team, contributing to the successful completion of competitor intelligence projects and technology related projects
Requirements
Essential:
- a strong understanding of corporate products
- excellent project management skills
- excellent analysis and research background
- excellent influencing and report writing capability
- strong reporting ability ( able to monitor and report on progress and delivery of multi projects)
- good working knowledge of all Microsoft packages
Desirable:
- external financial market knowledge ie distribution channels or financial advisor business models
- awareness of current market trends and competitor activities
- marketing qualifications e.g. CIM, IDM or relevant business degree or professional financial services qualification e.g. FPC, ACII
Contact Details:
Michael Smith
HR Resourcing
AEGON UK
Edinburgh Park
Edinburgh
EH12 9SE
Or email direct to recruitment@aegon.co.uk