AEGON UK has a clear goal: to become the best long-term savings and protection business in the UK.

We aim to grow our business profitably by building on our strong position in existing markets, developing new propositions and expanding our distribution through new partnerships – but above all, by responding to our customers’ changing needs.

Financial solutions for a changing world

We think there’s a real opportunity for the private sector to help people and companies take care of their financial needs.

With many of us looking forward to longer retirements, it’s never been more important for everyone to make adequate financial provision for the future. Companies, too, are looking at their pension schemes and other benefits they offer to employees, to make sure they’re relevant and motivating.

The Government's Pension Reform agenda will mean more changes in this area, but the common trend in all of this is increased responsibility on the individual to manage their financial affairs.

In a changing world, we want to bring flexible, creative thinking to financial services – to make sure our customers have better financial futures ahead of them. That’s what we want to be known for, and we’ve started to build our brand in the UK.