Our sponsorships
About AEGONAEGON – building a brighter future through sponsorship
Through our sponsorship programme, we help a wide range of people and organisations to achieve their goals. Through tennis, golf and football we’re investing today to help build a brighter tomorrow.
Our UK sponsorships
Lead Partner of British Tennis

As the first-ever Lead Partner of British Tennis, we’re helping the sport to build a brighter future. Our sponsorship is helping to grow grass-roots tennis, develop Britain’s future champions and support tennis tournaments across Britain, including the AEGON Championships at The Queen’s Club.
Visit our dedicated tennis website
AEGON Masters Tennis
We’re also delighted to sponsor the AEGON Masters Tennis, a unique event that takes place at the Royal Albert Hall in December, giving fans a rare chance to see the legends of the game such as Tim Henman, Pat Cash and Goran Ivanisevic battle it out on court again.
Our global sponsorships
Lead Sponsor of Ajax FC
In the Netherlands, we sponsor one of the biggest names in European football – Ajax FC.
Read more on the Ajax FC website
Golf - Zach Johnson, Taylor Leon and Kyle Stanley
In the US, we sponsor PGA Tour golfer Zach Johnson, the 2007 Masters winner, along with LPGA golfer Taylor Leon and newcomer on the Nationwide Tour, Kyle Stanley.
Find out more about our US golf sponsorships on the Transamerica website
Sign up for our tennis ezine
Get email updates of sponsorship news and our latest competitions.